Introduction to Social Media and Marketing

Social media marketing has been adopted by the majority of businesses now, as we found that more and more consumers are spending their time on social media platforms. Take this course to find out how to improve your social media marketing.

Created By

Jessica R

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Introduction to Social Media and Marketing


Course Overview

Whether you're looking to create brand awareness, drive traffic to your website, increase sales or want to learn how to create a simple social media strategy, this is your course. We'll be covering all these topics and more. This course is aimed at beginners in social media marketing. On this course, students will learn why branding matters so much these days, how to define their niche and how to create brand guidelines. The programme also covers setting campaign goals, targeting audience segments, developing and curating content and how to optimise campaigns for long-term success. By the end of this course, students will have a thorough understanding of social media marketing fundamentals.

Course Content


5 HOURS Total Length

Lesson 1

Defining Your Goal, Audience and Niche to Monetise

60 minutes

Lesson 2

Why Branding Matters: Creating Brand Values, Aesthetics and Guidelines

60 minutes

Lesson 3

Personal Branding

60 minutes

Lesson 4

Influencer Marketing

60 minutes

Lesson 5

Social Media: Apps, Tools and Paid Advertising Strategy

60 minutes

Key Skills


Social Media




Jessica R

Marketing All-Rounder

Jessica is both a seasoned marketing educator as well as an expert at 11+ entrance exam preparation! She is passionate about helping all students achieve the highest potential.