Marketing is crucial for all businesses and organisations. With the new digital age, marketing has also changed dramatically. This course, regardless of your industry background, teaches core concepts and tools to help you thrive.
Marketing is crucial for all businesses and organisations. Regardless of your industry background, this course teaches core concepts and tools to help you better understand and thrive in marketing. You'll develop an understanding of consumer psychology and pricing fundamentals to help drive your marketing strategies. We'll also touch on how to use partnerships and collaborations to boost your brand. Key topics include market research, audience segmentation, branding, brand strategy, integrated marketing communication and online/offline strategy. By the end of this course, students will have a thorough understanding of the fundamentals of branding and marketing, with practical experience to take back to their own ventures.
9 HOURS Total Length
Identifying Audience and Appropriate Channel Systems
Creating a Brand Strategy
Personal Brand Strategy
Digital Marketing Strategies
Partnerships and Collaboration
Jessica is both a seasoned marketing educator as well as an expert at 11+ entrance exam preparation! She is passionate about helping all students achieve the highest potential.