Introduction to Branding and Marketing

Course Overview

Marketing is crucial for all businesses and organisations. Regardless of your industry background, this course teaches core concepts and tools to help you better understand and thrive in marketing. You'll develop an understanding of consumer psychology and pricing fundamentals to help drive your marketing strategies. We'll also touch on how to use partnerships and collaborations to boost your brand. Key topics include market research, audience segmentation, branding, brand strategy, integrated marketing communication and online/offline strategy. By the end of this course, students will have a thorough understanding of the fundamentals of branding and marketing, with practical experience to take back to their own ventures.