Introduction to Branding and Marketing


Marketing is crucial for all businesses and organisations. With the new digital age, marketing has also changed dramatically. This course, regardless of your industry background, teaches core concepts and tools to help you thrive.

Created By

Jessica R

Beginner
Exercise

5 HOURS

5 LESSONS

Introduction to Branding and Marketing

professional-learning

Course Overview



Marketing is crucial for all businesses and organisations. Regardless of your industry background, this course teaches core concepts and tools to help you better understand and thrive in marketing. You'll develop an understanding of consumer psychology and pricing fundamentals to help drive your marketing strategies. We'll also touch on how to use partnerships and collaborations to boost your brand. Key topics include market research, audience segmentation, branding, brand strategy, integrated marketing communication and online/offline strategy. By the end of this course, students will have a thorough understanding of the fundamentals of branding and marketing, with practical experience to take back to their own ventures.

Course Content



6 LESSONS

9 HOURS Total Length

Lesson 1

Identifying Audience and Appropriate Channel Systems

90 minutes

Lesson 2

Creating a Brand Strategy

90 minutes

Lesson 3

Personal Brand Strategy

90 minutes

Lesson 4

Digital Marketing Strategies

90 minutes

Lesson 5

Content Creation

90 minutes

Lesson 6

Partnerships and Collaboration

90 minutes

Key Skills


Branding

Marketing

Social Media

Strategy

Educator


Jessica R

Marketing All-Rounder

Jessica is both a seasoned marketing educator as well as an expert at 11+ entrance exam preparation! She is passionate about helping all students achieve the highest potential.