This course is for those looking to create and build a brand. The programme focuses on how to develop the brand and market it successfully, standing out from the competition.
As Jeff Bezos says, 'Branding is what people say about you when you're not in the room'. This course is for those seeking to create and build a brand. The course focuses on developing the brand and marketing it successfully, helping it stand out from the competition. It will focus on branding strategy and personal branding strategy. This course is ideal for students looking to start up a business and need assistance with the creation and marketing side - online and offline. This course also looks into building a brand, creating an impression, online/offline PR and marketing resources that can help create a brand identity and ways to find collaborators.
Course Content
8 LESSONS
8 HOURS Total Length
Lesson 1
Branding: Defining Your USP, Target Audience and Brand Values
60 minutes
Lesson 2
Defining and Creating Personal Brand
60 minutes
Lesson 3
Creating Brand Guidelines and Social Media Guidelines
60 minutes
Lesson 4
Creating a Brand's Corporate Social Responsibility Policy
60 minutes
Lesson 5
Social Media Content Creation
60 minutes
Lesson 6
Online vs. Offline Advertising
60 minutes
Lesson 7
Influencer Marketing and Collaborations
60 minutes
Lesson 8
Pitching a Company: Investment Deck
60 minutes
Key Skills
Marketing
Social Media
Branding
Advertising
Educator
Jessica R
Marketing All-Rounder
Jessica is both a seasoned marketing educator as well as an expert at 11+ entrance exam preparation! She is passionate about helping all students achieve the highest potential.
