As Jeff Bezos says, 'Branding is what people say about you when you're not in the room'. This course is for those seeking to create and build a brand. The course focuses on developing the brand and marketing it successfully, helping it stand out from the competition. It will focus on branding strategy and personal branding strategy. This course is ideal for students looking to start up a business and need assistance with the creation and marketing side - online and offline. This course also looks into building a brand, creating an impression, online/offline PR and marketing resources that can help create a brand identity and ways to find collaborators.
8 HOURS Total Length
Branding: Defining Your USP, Target Audience and Brand Values
Defining and Creating Personal Brand
Creating Brand Guidelines and Social Media Guidelines
Creating a Brand's Corporate Social Responsibility Policy
Social Media Content Creation
Online vs. Offline Advertising
Influencer Marketing and Collaborations
Pitching a Company: Investment Deck
Jessica is both a seasoned marketing educator as well as an expert at 11+ entrance exam preparation! She is passionate about helping all students achieve the highest potential.