Harnessing the Power of Social Media: Boost Your Business


Give your business the attention it deserves by mastering the skill of social media marketing. This course covers the all-important steps from tracking ad campaigns to data analytics.

Created By

Unassigned H

Beginner, Intermediate
Marketing

8 HOURS

8 LESSONS

Harnessing the Power of Social Media: Boost Your Business

professional-learning

Course Overview



Students on this course are taken through all the essential tactics and methods to achieve a strong following and create lasting business campaigns. This programme is a comprehensive, step-by-step guide for building a following and understanding an audience. Throughout this eight-part course, students will learn how to utilise a series of essential insights and tools from Later, Google Analytics and Facebook Business. By the end of this course, students will be able to create lasting campaigns that resonate with their audience and consequently build their businesses into far greater entities.

Course Content



8 LESSONS

8 HOURS Total Length

Lesson 1

Understanding What Social Media Platforms Are Relevant to You and Your Business

60 minutes

Lesson 2

Developing Compelling Copy and Visuals

60 minutes

Lesson 3

Setting Goals and Optimizing Campaigns For Long-Term Success

60 minutes

Lesson 4

Monitoring Your Strategies

60 minutes

Lesson 5

Tracking Your Campaigns and Data Analysis

60 minutes

Lesson 6

Paid Ads

60 minutes

Lesson 7

We Are All Influencers: Content Curation Possibilities

60 minutes

Lesson 8

How to Beat the Algorithm

60 minutes

Key Skills


Branding

Advertising

Social Media

Marketing

Educator


Unassigned H