Take this thorough and comprehensive course to master digital marketing. Suitable for those looking to expand their brand or those simply seeking a wider understanding of the topic.
Digital marketing has been the underlining factor for success throughout the age of technology we are currently living in. Businesses with a drive to succeed are utilising new techniques to target their audiences and push their company's values, products and services. Over the course of these eleven sessions, we will break down the essential elements of any successful marketing campaign, allowing students to gain in-depth knowledge of how to utilise the tools available to them, in order to increase the worth of their businesses, talk to their audience and gain momentum in sales and/or services. Whether you are an individual looking to widen your knowledge of marketing or a recognised business with the goal of expanding your brand, it is essential to understand the market around you and the tools at your disposal. Through this programme, students will learn social media marketing, e-mail marketing, mobile marketing, audio/video production, e-commerce, marketing automation, website design and development, copywriting and many more useful elements to create a lasting brand and impactful campaign.
Course Content
11 LESSONS
11 HOURS Total Length
Lesson 1
What is Digital Marketing?
60 minutes
Lesson 2
Creating Social Media Strategies
60 minutes
Lesson 3
Creating Digital Marketing Plans
60 minutes
Lesson 4
Starting With the Website
60 minutes
Lesson 5
Utilising Google Ads
60 minutes
Lesson 6
Creating a PPC Campaign
60 minutes
Lesson 7
Creating E-Mail Marketing Campaigns
60 minutes
Lesson 8
Search Engine Optimization (SEO)
60 minutes
Lesson 9
Using Facebook and Instagram for Business Marketing
