This course is designed for students keen to gain a better understanding of how companies work, as well as how they are sold to the public. Students can expect to look at theories like Maslow's famous hierarchy of needs.
Have you ever wondered what goes on inside a business? Would you like to know the best marketing strategies? Or do you simply have a great business idea? This course is able to provide answers to all of these questions. It delves into areas such as how to understand business operations and exactly what the concept of quality is. Students will not only understand how business operations work but additionally, they will learn how to employ the best people for the job and most importantly, how to keep them. Students can expect to look at theories like Maslow's famous hierarchy of needs. They will also be able to understand and use business models to identify and understand their customers through market segmentation.
Course Content
10 LESSONS
10 HOURS Total Length
Lesson 1
The Production Process
60 minutes
Lesson 2
The Role of Procurement
60 minutes
Lesson 3
The Concept of Quality
60 minutes
Lesson 4
Good Customer Service
60 minutes
Lesson 5
Recruitment and Employee Selection
60 minutes
Lesson 6
Motivating Employees and Training
60 minutes
Lesson 7
Identifying and Understanding Customers
60 minutes
Lesson 8
Market Segmentation
60 minutes
Lesson 9
The Purpose and Methods of Market Research
60 minutes
Lesson 10
The Elements of the Marketing Mix
60 minutes
Key Skills
Marketing
Sales
Customer Service
Project Management
Educator
Sophara M
All-Round Educator
Sophara combines her interest in teaching languages with business, English and geography. In her spare time, she also loves to dance and teaches adults professionally.
